Design – MiguelvCreative

category: Web/UX Design

eFaucets Homepage Project

eFaucets’ homepage had become old, stagnant and needed a refresh. After researching websites in similar retail spaces, I created a user-friendly and focused approach that funneled customers more easily to subcategories and product listing pages. Once wire-frames were approved, I curated a collection of lifestyle product images and mocked up for the development team to code and deploy. Significant changes: Focus on content and lifestyle; merchandise sub-categories; larger search bar; cleaner primary navigation.

Skills

Mockup, Wireframing, Research, Page Layout, Some HTML and CSS
Client

eFaucets
Software

Adobe Photoshop, Adobe Illustrator, Google Aanalytics, Hotjar

category: Print Design

Customer Thank You Cards

To retain customers and encourage additional purchases by increasing our connections with them, thank you cards were printed and inserted into thousands of orders, each with a unique coupon code. This more personal outreach brought a greater number of shoppers back to eFaucets where they bought thousands of dollars in accessories, most often to coordinate the faucets and/or fixtures that brought them to eFaucets originally.

Skills

Research, Mockup, Design, Print Design
Client

eFaucets.com
Software

Adobe Photoshop, Adobe Illustrator, Adobe InDesign

category: Web/UX Design

eFaucets Detail Page

Conversion rates didn’t match the number of daily visitors to eFaucets, so we conducted a study using heat maps that revealed a distinct lack of optimization. After a comprehensive redesign that solved a number of customer pain points, conversion rates increased, and ratings from shoppers went up as well.

Skills

Wireframe, Mockup, Research, Page Layout, Some HTML & CSS
Client

eFaucets.com
Software

Adobe Photoshop, Adobe Illustrator, Microsoft Visual Studio

category: Web/UX Design

eFaucets email

When I took over the email marketing program it was being run by a third-party company with little or no direction; templates were outdated and continuity was nonexistent. I initiated the redesign and applicable coding of new templates, which resulted in increased conversion rates and revenue as well.

Skills

Code, Design, Merchandising, Testing, Reporting
Client

eFaucets.com
Software

Adobe Photoshop, ADobe Dreamweaver, Visual Studio Code, Google Anayltics

category: Print Design

Kitchen & Bath Express

Denver-based Kitchen & Bath Express needed a full-page advertisement for Supply House Times. As a new company just going to market, KBE wanted a simple and clean ad to introduce themselves to customers.

Skills

Print Design, Mockup, Typeset, Page Layout
Client

Kitchen & Bath Express by Martz
Software

Adobe Photoshop, Adobe InDesign

category: Print Design

Hausera Business Card

Hausera.com embodied clean lines, refined color palettes, and an upscale shopping experience. The diamond motif with the inlaid “h” was incorporated throughout the website and business cards for certain internal stakeholders.

Skills

Print deaign, layout, mockup, typeset
Client

Hausera.com
Software

Adobe Photoshop, Adobe Illustrator

category: Web/UX Design

Hausera Error Page

The first iteration of the Hausera error page was plain text and didn't fit the style of the new brand. The page redesign included smoother navigation back to both the Hausera home page as well as to Hausera’s social media channels.

Skills

Mockup,Photo Editing, HTML, CSS
Client

Hausera
Software

Adobe Photoshop, Adobe Dreamweaver

category: Web/UX Design

Hausera Meganav Redesign

Hausera.com needed a more intuitive navigation that reduced the number of clicks to get visitors where they intended to go. Changes included a larger search bar, a help section, and relocated drop-down menus to make room for additional features like an “Inspiration” center.

Skills

Mockup, Layout, Research, Web Design, UX
Client

Hausera
Software

Adobe Photoshop

category: Print Design

Pro Program Flyer

Professional interior designers, builders, and contractors are frequent buyers in the kitchen and bath industry, and eFaucets wanted to expand its client base in this market. The company implemented a targeted approach that included a dedicated Pro Service team and a special program to better connect with industry professional customers in part by sending this flyer to them describing the benefits of program membership. In addition to fully designing the piece, I took professional headshots of each Account Manager and applied them to their respective flyer, providing a face with a name, which is so often missing in e-commerce.

Skills

Illustration, Layout, Typeset, Photography
Client

eFaucets.com
Software

Adobe Photoshop, Adobe Lightroom, Adobe, InDesign

category: Design

Reefpoint Brew House Logo

I was inspired by classic design styles, using colors the client chose as well as a barley sprig and hops to associate with their brewhouse theme.

Skills

Illustration, Typset, Design
Client

Reefpoint Brewhouse
Software

Adobe Illustrator, Adobe Photoshop

category: Design

Angry Brothers Logo

The theme of the bar is an Irish pub, so I incorporated those colors and elements into the design.

Skills

Illustration, Design, Typeset
Client

Angry Brothers Pub
Software

Adobe Illustrator, Adobe Photoshop

category: Print Design

Newspaper Advertising Examples

As a designer with The Journal Times in Racine, I often created ads for local businesses that ran in the paper. I worked closely with sales representatives and editors from conceptualization to the finished image to capture the message advertisers wanted to convey.

Date

November 22, 2016
Skills

Illustration, HTML5, JavaScript
Client

Themeforest, Envato
Project link

https://argenta.clbthemes.com

eFaucets Homepage Project

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Customer Thank You Cards

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eFaucets Detail Page

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eFaucets email

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Kitchen & Bath Express

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Hausera Business Card

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Hausera Error Page

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Hausera Meganav Redesign

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Pro Program Flyer

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Reefpoint Brew House Logo

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Angry Brothers Logo

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Newspaper Advertising Examples

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